A QR code (Quick Response code) for marketing is a two-dimensional barcode that can store a variety of information. In the context of marketing, QR codes are often used to connect physical and digital marketing channels.
To use a QR code for marketing, businesses typically generate the QR code using a QR code generator tool, and then they incorporate the code into their marketing materials, such as posters, flyers, product packaging, or digital assets.
Users can scan QR codes using their smartphones' cameras, which then interprets the code and directs them to the encoded information or action. 📸🔗 QR codes offer a convenient and quick way to bridge the gap between offline and online marketing efforts.
What is a QR code?
A dynamic QR code (e.g. MyStories 😊👊) is a type of QR code that can be edited or modified after it has been created and distributed. In contrast, a static QR code contains fixed data that cannot be changed once the code is generated. Here are some key characteristics of dynamic QR codes:
Editable Content: The data encoded in a dynamic QR code can be modified or updated without changing the QR code itself. This is particularly useful when the information linked to the QR code needs to be updated regularly, such as in the case of changing marketing promotions.
Tracking and Analytics: Dynamic QR codes often come with tracking and analytics features. Marketers can monitor the performance of the QR code, including the number of scans, geographical location of scans, and the time of day the code was scanned. This data helps businesses analyse the effectiveness of their marketing campaigns.
Instore Accessibility: Dynamic QR codes can be particularly useful on printed materials, as the linked content can be changed, without reprinting and distributing the material.
To create dynamic QR codes, businesses typically use online QR code generator platforms that offer dynamic functionality like MyStories. These platforms often provide user-friendly 👋 interfaces where users can manage and update the linked content associated with the QR code.
What is a Dynamic QR code?
Alright, buckle up for QR code success! To maximise QR code scans, it's important to create a code that is visually appealing, easily recognizable, and provides clear value to users. Here are some tips on how to design an effective QR code:
Contrast and Visibility: Ensure there is enough contrast between the QR code and its background. A high-contrast code is more visible and scannable. Use dark squares on a light background or vice versa.
Size and Resolution: Make sure the QR code is large enough to be easily scanned but not so large that it takes up too much space. A good rule of thumb is to make the QR code at least 2x2 cm (about 0.8 inches) to ensure readability.
Customization: While keeping the basic structure intact, consider customising the QR code with your brand colours or adding a logo.
Clear Call-to-Action (CTA): Accompany the QR code with a clear and compelling call-to-action. Let users know what they can expect by scanning the code.
Placement: Position the QR code where it's easily visible and accessible to your target audience. Consider the context in which it will be scanned and ensure it's well-placed for user convenience.
Mobile Optimization: Ensure that the content linked by the QR code is optimised for mobile devices. A seamless mobile experience encourages users to engage further.
Remember, the key is to make it easy and enticing for users to scan the QR code. By combining these design and usability principles, you can create a QR code that stands out and encourages more scans.
Now go, create a QR code that's so irresistible, people can't help but scan and say, "Wow, that's one cool code!" 🚀
What should my QR code look like?
QR codes can be used for various types of content, depending on the purpose and goals of the creator. When creating QR codes, it's essential to ensure that the content is relevant, valuable, and enhances the user experience. Additionally, consider the context in which the QR code will be scanned and tailor the content accordingly.
When it comes to in-store POSM marketing, the name of the game is quick, snappy, and oozing with aspiration! Drowning customers in a sea of lengthy text? Not the vibe for the best outcomes.
Enter MyStories – the life of the party in marketing. We've got bite-sized, aspirational content that's like a shot of energy, delivering key messages in the blink of an eye, perfect for when attention spans are doing the cha-cha.💃
What content should I use for my QR code?
Your current website is tailored for customers browsing from the comfort of their home using various devices such as phones, laptops, or tablets. This allows for a longer time and attention span spent on the website. Therefore, long-scrolling web pages containing text, tables, and spec sheets are well-suited for this audience.
However, in-store customers primarily browse on their phones, with significantly shorter attention spans. MyStories is specifically optimised for rapid loading and immediate playback of your Story upon access. The linear progression of engaging videos, images, concise text, and clear calls-to-action (CTAs) has been proven to captivate in-store audiences more effectively.
The content format aims to inspire, generating heightened interest in the products or services you offer. Interactive social elements further enhance engagement and virality, encouraging sharing with friends and family, similar to the dynamics of online social media platforms.
Website vs MyStories
Using a QR code to direct in-store customers of retailers to your e-commerce website may be seen as engaging in showrooming, which can have negative repercussions for both you and your retailer.
Showrooming involves diverting customers from your retailer partners without their knowledge, potentially leading to requests to remove QR codes from the channel or even legal issues.
With MyStories, customers remain within the retailer's channel while still enjoying engaging shopping experiences. Additionally, our rapid authoring tool allows you to update content on-the-go for promotions, influencer marketing, or new features.
MyStories provides a mutually beneficial solution for both you and your retailer, ensuring a win-win scenario.
E-Commerce = Showrooming
Influencer marketing in brick-and-mortar stores can be advantageous for several reasons:
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Enhanced Visibility: Leveraging influencers in physical stores can amplify brand visibility among customers who may not be as active online or on social media platforms.
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Authenticity: Seeing influencers endorse products can create a sense of authenticity and trustworthiness, as customers witness real people advocating for the brand.
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Personalised Recommendations: Influencers can provide personalised recommendations and product demonstrations tailored to the store environment, helping customers make informed purchasing decisions.
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Increased Foot Traffic: Collaborating with influencers can drive foot traffic to brick-and-mortar locations, particularly if the influencer promotes exclusive in-store events or offers.
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Community Engagement: Influencer marketing fosters community engagement by connecting customers with like-minded individuals who share an interest in the brand, thereby strengthening brand loyalty.
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Content Creation: Influencers can generate high-quality content designed for in-store, showcasing products in a real-world setting, which can be repurposed across various marketing channels, including social media and email campaigns.
Overall, influencer marketing in brick-and-mortar stores can complement online efforts and provide a unique opportunity to engage with customers on a more personal level, driving both brand awareness and sales.